Majestic Bingo Lives Variety

27th November

Record club average raised for Children’s Charity

Majestic Bingo Limited continues to show its passion for fundraising for Variety, the Children’s Charity.

Majestic Bingo Limited has delivered the largest average amount per club between 2015-18, receiving industry recognition and praise from Variety ambassadors.

At the end of year four, the total raised for the children’s charity now stands at £132,063.81.

From the dizzying abseils, skydives, wing walks and log flume marathons to bike rides, walks, fetes and raft races as well as in house charity flyer games; the list of what teams across the country have done is endless.

Earlier this year, a five-strong team of daredevils completed the fastest Zip Line in the world, from the top of the Penrhyn Quarry in Wales, reaching speeds of up to 100mph.

This was followed by an in house cycling event with 16 Majestic Bingo Clubs pedalling 30 miles each with a goal of raising £4,800 – the amount of miles to get to the moon and back (multiplied by 0.01). The event coincided with a weekend of industry wide charity games to mark the end of the fourth year of fundraising for Variety which saw the company contributing £7.4K (47% of 2018 total raised).

Mark Jepp, Managing Director of Majestic Bingo, said: “To achieve a collective total of £132,063.81 is simply incredible. Added to that, our club average has been over £2k per club each year, every year for four years, the highest of any Bingo organisation supporting the industry’s nominated charity. It’s all down to our dedicated clubs and their generous customers, we can’t thank them enough.

“We’re proud to have pulled off some very unique events which not only motivates the staff to get involved, it keeps our customers engaged. Clubs really got behind the Moon and Back event to help bring the concept to life.

In June, Majestic Bingo joined the Bingo Association to present a Sunshine Bus to Sandside Lodge School in Ulverston, made possible due to the combined fundraising efforts of bingo clubs across the country. The special needs school caters for 2 to 19 year olds with ASD, severe learning difficulties and a range of other conditions. It is approximately 20 minutes drive from Apollo Barrow in Furness, one of 16 clubs owned by Majestic Bingo Limited – demonstrating how the money is helping make a real difference to the lives of local communities.

Representatives from Majestic Bingo attended a parliamentary reception on Tuesday 20th November in recognition of their efforts. They were joined by charity champions from other bingo operators, customers and Variety ambassadors to celebrate the industry’s collective achievements.

The Bingo Association, which represents 99% of all UK retail bingo clubs, selected Variety as their nominated charity in 2015. The four year partnership has achieved an amazing £1.3m which far exceeds the target of £1m.

Miles Baron, CEO of The Bingo Association said “Majestic Bingo are not only brilliant supporters of Variety, The Children’s Charity, but are fantastic ambassadors for the UK Bingo Industry. Their incredible fundraising efforts are testimony to the fact Majestic Bingo believes strongly that playing Bingo is a social activity with the local community at its heart.”

Frances Lang, Variety’s Chief Executive commented “It’s wonderful to see such imaginative and enthusiastic support for Variety.  This four year partnership with the Bingo Association has already seen 23 Sunshine Coaches presented to schools catering for pupils with special needs, as well as wheelchairs, specialist, medical and sensory equipment for individuals.  The legacy of this partnership will be felt for many years to come by children and their families”.

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